September 28, 2007
One Kid Chef Will Win a $25,000 Scholarship Fund in the Sixth Annual Jif(R) Most Creative Peanut Butter Sandwich Contest(TM)
A peanut butter sandwich could help a creative kid chef pay for college. The makers of Jif® peanut butter, the number one choice of choosy moms, announced today a call-for-entries for the Sixth Annual Jif Most Creative Peanut Butter Sandwich Contest(TM). The grand prize is a $25,000 scholarship fund with each of the four runners-up receiving a $2,500 scholarship fund. Parents can help their kids (ages 6-12) enter this nationwide contest between August 1, 2007 and November 15, 2007.
“We are once again excited to encourage parents to get creative with their children in the kitchen for an opportunity to win a college scholarship fund,” says Maribeth Badertscher, Director, Corporate Communications, The J.M. Smucker Company.
The Jif Most Creative Peanut Butter Sandwich Contest(TM) is intended to foster creativity and encourage parents and children to spend time together in the kitchen. Over the past five years, thousands of kid chefs from across the country have reinvented the classic peanut butter sandwich. From sushi rolls and lettuce wraps to empanadas and paninis, kids have been inspired from all different culinary styles and cultural backgrounds to create a “sandwich” with their favorite foods.
The winner of last year’s most creative peanut butter sandwich was inspired by a love of sushi. Twelve-year-old Alexandra Yoder of Fort Wayne, Indiana created “Peanut Butter Rolls - Sushi Style,” consisting of Jif Creamy peanut butter, strawberry cream cheese and fruit rolled in a crepe, cut and served “sushi style.” Alexandra added more creativity to her sandwich by finishing off the “sushi” with pretzel rods for chopsticks and chocolate yogurt for soy sauce.
The Jif Most Creative Peanut Butter Sandwich Contest(TM) is open to children ages 6 to 12, and sandwiches will be judged on the following criteria: creativity, nutritional balance, taste, appearance and ease of preparation. For Official Rules and entry form visit www.jif.com. Entries must be postmarked by November 15, 2007 and received by November 22, 2007: Jif Most Creative Peanut Butter Sandwich Contest(TM), Cohn & Wolfe, 292 Madison Avenue, New York, NY 10017. Ten finalists will be selected by a panel of judges in December and posted on www.jif.com in January as part of a nationwide online vote. Five finalists will ultimately be selected to compete in a live judging event in New York City in March 2008.
For more information about other Jif tips, recipes, contests and promotions log on to www.jif.com. Also on the Web site, families can see never-before-seen footage of the 5th Annual Jif Most Creative Peanut Butter Sandwich Contest(TM).
About The J.M. Smucker Company
The J. M. Smucker Company is the leading marketer and manufacturer of fruit spreads, peanut butter, shortening and oils, ice cream toppings, sweetened condensed milk and health and natural foods beverages in North America. Its family of brands includes Smucker’s®, Jif®, Crisco®, Pillsbury®, Eagle Brand®, R.W. Knudsen Family®, Hungry Jack®, White Lily® and Martha White® in the United States, along with Robin Hood®, Five Roses® and Bick’s® in Canada. The Company remains rooted in the Basic Beliefs of Quality, People, Ethics, Growth and Independence established by its founder and namesake more than a century ago. Since 1998, the Company has appeared on FORTUNE Magazine’s annual listing of the 100 Best Companies to Work For in the United States, ranking number one in 2004. For more information about the company, visit www.smuckers.com.
Pillsbury is a trademark of The Pillsbury Company, used under license.
Source: PR Newswire, August 1, 2007 and the American Peanut Council Newsletter.
